Focus Group has made an investment in Cheshire-based united comms provider Zest4 as it looks to double its revenue in the next two years.
The investment will allow the business to scale and extend its portfolio of products and services for the channel that will operate alongside the existing Focus Group direct business in the UK.
Ralph Gilbert, Co-founder & Director at Focus Group, said: “Our investment in Zest4 is a defining moment for both businesses. We internally rate all of our suppliers at Focus Group and Zest4 consistently top the table, so we knew this move made sense."
CEO Barney Taylor added: “We have a strong presence in the channel today, but the decision to make this strategic investment completely changes our outlook.”
The investment will see Freddie Fazelynia (founder of Zest4) and Kevan Wakerley (CFO) remain on board as advisors.
Zest4’s MD Mandy Fazelynia, who will continue to lead the business, said: “Our immediate message to our partners is that nothing is going to change. It is very much business as usual but we’re looking forward to coming to discuss some new products with you in 2023.”
