CTERA Networks' new global channel partner programme aims to support managed service providers, VARs and distributor partners with resources to accelerate the capture of cloud storage opportunities. The CTERA Cloud Accelerator Channel Program enables partners to capitalize upon an overwhelming opportunity for cloud-enabled business transformation at a time when businesses are re-architecting their IT strategy, it says. It aims to boost uptake of CTERA’s cloud storage gateways and secure file sharing and endpoint backup solutions across business customers of all sizes.
New features include a content-rich partner portal that offers marketing resources, training and sales tools where the partner portal serves as a business management dashboard where partners can access an online resource to register and protect opportunities, access sales leads and request marketing development funds. CTERA has increased its channel team 100% in the past six months to support a worldwide surge in new partner and customer demand.
“Our mission is to transform the way people sync, serve and protect data, and our business is partner-centric to enable the greatest level of customer choice,” said CTERA co-founder and CEO Liran Eshel. “Our platform is designed from the ground up for solution providers to deliver cloud storage services from the on-premises, virtual private and public clouds that their customers are most comfortable with. Our announcement today serves as further testimony of our ecosystem-first focus.”