Avast Business has a new partnership with Westcoast to distribute its portfolio of on-premise professional antivirus software. This is the largest regional distribution contract in Avast's history and it will work through Westcoast's new cyber division, Westcoast Cyber.
Avast will also "adjust its channel strategy" to consolidate its distributor landscape with the two-tier channel model.
Alex Tatham, Managing Director at Westcoast, said, "Cybersecurity is the number one issue on the desk of every CIO in the UK – that's every business including all those serviced by Westcoast's army of partners. Our partnership with Avast will enhance our security offering and provide a new line of business to our already outstanding software capability. We have no competing offering and hence will put all of Westcoast's considerable energy and enthusiasm behind this new relationship; helping Avast Business consolidate its channel and allowing our reseller customers to offer the very best products in the market. I couldn't be more delighted."
Commenting on the deal, Marc Botham, VP of Worldwide Channel and Alliances at Avast, said, "We have a responsibility as a cybersecurity company to protect the vulnerable from opportunistic cybercriminals. Historically, SMBs have fallen into this category because of budget, resource, or personnel constraints which have prevented them from preparing for, or responding to, cyber incidents that pose a threat to their business continuity. The partnership with Westcoast will help us to reach the UK market at scale and serve these businesses with affordable, enterprise-grade products, as well as sharing expertise on how to become more cyber resilient."
Westcoast is offering the full portfolio of Avast Business's on-premise solutions, including Avast Business Antivirus, Avast Business Antivirus Pro, Avast Business Antivirus Pro Plus and Avast Patch Management to its partner hub. The deal will also include the distribution of AVG antivirus products, including AVG AntiVirus Business Edition and AVG Internet Security Business Edition.
