Avaya has named Alison Hastings as European channel lead. In this new, expanded role, she will be responsible for maintaining and growing Avaya’s channel partner ecosystem through the European, UK and Israeli markets.
Hastings was previously Avaya’s senior channel director for the UK and Ireland. She will report to Cameron Thomson, group vice president for EMEA, Turkey and Pakistan.
“We are forging ahead as the leader in enterprise CX with a compelling cloud communications and services portfolio, that’s uniquely suited to the enterprise segment,” said Hastings. “I am looking forward to working with our channel partners to drive the skill investment and domain expertise needed to create the compelling CX value propositions our customers demand.”
She added: “As our world moves away from the typical resale model, our partners are finding great opportunity in becoming experts and consultants, offering guidance to large customers as they navigate their innovation journeys.”
Over the past two years, Avaya has completed a recapitalisation and says it has conducted a “strategic reset of its customer value proposition and brand promise”.
