Cynet has strengthened its channel-first business model with the unveiling of its new Global Partner Programme, designed to help partners boost sales.
The programme has been revamped to include new pricing, discounts and resources aimed at streamlining the partner journey to reduce operational and buying costs.
Bruno Darmon, President, Cynet, said: “Our Global Partner Programme offers an opportunity for our partner community to increase their profit margins. As a channel-only organisation, our priority is ensuring our partners are rewarded during each step of the sales cycle.”
The initiative spans North America, Latin America, Europe and the Middle East, the XDR provider said.
Amy Nairne-Clark, EMEA Channel Director, Cynet, added: “The changes we made are based on feedback from our partners, and are specifically designed to empower them with everything they need to increase sales and profitability.
“I know that partners have choices when it comes to vendor selection, and choosing Cynet means they can grow their own business while addressing the cybersecurity needs of their customers.”