In this Sponsored Q&A, Exclaimer's Nour Crema, Head of Channel explores how email signatures can enhance customer value while generating untapped revenue.
Could you share some insights into Exclaimer and its origins?
Exclaimer is the recognized market leader in email signature management solutions for Microsoft and Google email services. We address the problem of mismanaged email signatures within organizations, which can lead to issues like inconsistent branding, compliance issues, and missed marketing opportunities. We make managing email signatures simple, allowing companies to maintain consistent branding, boost marketing campaigns, and gather customer feedback in real-time.
Thinking back to how we started, we need to go all the way back to 2000. The founders of Exclaimer noticed something missing: there wasn’t any software to automatically add disclaimers to emails in Microsoft Exchange. Seeing this gap, they introduced the first-ever email signature software in 2001. By 2003, things really started to pick up, and Exclaimer was born.
Fast forward to today, and we’ve transformed from an on-premises software vendor to a thriving SaaS provider, serving 65,000 customers worldwide. Our solution is scalable and versatile, making it a great fit for businesses of any size, whether they have thousands of users or just ten.
Why would a company need to manage its email signatures?
Let's set the scene and look at email as a communications channel. It's often underrated, but did you know that an amazing 362 billion emails are sent and received every day? In fact, this volume has grown by 18.02% over the last four years. And speaking in a business context, every one of these emails should include a professional signature. Think of these signatures as a digital business card, sharing your contact info, promoting your brand, and even supporting your marketing efforts.
For many businesses, keeping email signatures consistent across different clients and devices can be quite a challenge. Designing a signature in Outlook or Microsoft 365 might be straightforward, but ensuring uniformity is where it gets tricky. When each employee manages their own signature, it can lead to variations, as everyone might see the brand differently. That's something most companies want to avoid.
This is where IT comes in. You might think it’d be simple for them to create and deploy a signature for everyone, but it’s tricky and time-consuming. Images can break, HTML issues pop up, and setting up rules can be tough, especially in big companies with multiple locations. If mistakes happen, you must start over, wasting valuable time for IT teams with bigger priorities. Plus, when updates take forever, marketing misses out on using email signatures for targeted messaging, which I’ll chat about shortly.
But isn't this task simply part of the typical responsibilities of an IT admin? Why is there a need for what Exclaimer offers?
If managing email signatures is such a challenge for IT, then there's clearly a need for a third-party solution like Exclaimer's. With IT juggling so many tasks and responsibilities, they're always eager to find ways to automate those manual, repetitive tasks like email signature updates.
Our platform handles everything related to email signature management, from design to deployment, making life easier for busy IT admins. It cuts down the time and effort needed to maintain email signatures to just minutes instead of hours or days. By simplifying updates and changes, IT can focus on other strategic tasks that foster business growth and drive organizational change.
But the biggest win for IT is that it allows them to hand over email signature updates to the marketing team. Thanks to role-based access control (RBAC), marketers can design and manage signatures without needing any technical support from IT. This streamlines the process by giving marketing control over signature changes while keeping IT systems secure.
Once this centralized control is in place, brand managers and demand generation marketers can start getting creative with signatures, unlocking the potential of business email for branding and promotions. Whether engaging key accounts with ABM campaigns, sharing the latest social media posts, or boosting customer engagement and sales cadences, Exclaimer makes it simple to deliver consistent and relevant messages on a large scale.
What is Exclaimer’s approach to cloud security and continuity of service?
From the start, we've put security, scalability, and delivering a resilient service at the heart of what we do. This also means consistently meeting local data protection and compliance needs, keeping in step with global regulations like GDPR and CCPA.
Our platform is built and hosted exclusively in Microsoft Azure, meaning any emails that require signatures never leave the secure Microsoft Cloud environment. It is hosted within 14 load-balanced datacenters worldwide and uses state-of-the-art technology to ensure 99.9% availability. Plus, with our 24/7/365 monitoring, we receive service alerts automatically, and our teams offer 24/5 support.
We excel in security with ISO/IEC 27001, ISO/IEC 27018, Cyber Essentials certifications, and reached SOC 2 Type II compliance in early 2023. We also became Microsoft 365 Certified in December 2023. Trust is solidified by partnering with Microsoft, enhancing our reputation for security, reliability, and innovation.
For transparency and easy compliance checks, all our security protocols are available in our trust portal. And, if you’d prefer not to route emails through our service, you can set up email signatures locally without our Azure setup, offering flexibility and peace of mind.
What are the opportunities for partners when it comes to working with Exclaimer?
Whether they're resellers, MSPs, or distributors, channel partners look for more than just products. They look for a competitive edge and enhanced client experiences, demanding innovative and user-friendly solutions, reliable support, and a strong ROI. Exclaimer delivers exactly that.
Exclaimer's solution is both scalable and customizable to fit each partner's unique client base. With an impressive 95% retention rate, partners can easily bundle their cloud deployments with our email signature solution, creating a "sticky" offer that boosts revenue and helps clients get more from their business emails.
Exclaimer's channel-focused model also allows partners to develop additional value-added services around our product offering, ensuring their clients fully benefit from the Exclaimer setup. This approach generates steady revenue and fosters long-lasting client relationships.
Can you give examples of how partners are developing value-added services around Exclaimer?
One of our MSPs, Start Tech, managed to enhance their operational efficiency and client experience by integrating Exclaimer with Microsoft 365. By automating signature updates for their clients, they significantly reduced the time spent on this task, improving workflow efficiency and client engagement.
This has meant that over 80% of their clients (and rising) now benefit from Exclaimer, with a 100% customer satisfaction level. The integration has also created new revenue opportunities, with Start Tech achieving a 300-400% ROI from their initial purchase of our solution.
Another great example is ADM Computing, a partner that's achieved a 100% customer satisfaction and retention rate with Exclaimer among their clients. By actively promoting our solution, ADM Computing has saved their clients hundreds of hours in email signature updates and helped them keep a consistent brand across all emails.
From a revenue perspective, ADM enjoys healthy margins of 40-45% with each Exclaimer sale. This success comes from their strategy of upselling to various departments once they have IT on board, which shows their understanding of cross-departmental needs and how Exclaimer adds value across different parts of an organization.
What are the next steps for any partners looking to learn more?
If you're curious about our partner program or want to sign up for a free trial to experience our solution's features firsthand, check out our website at https://exclaimer.com/partners/it-europa/ for some great info on the benefits and opportunities.
Or sign up for a free trial of our solution so that you can try it yourself by going to https://portal.exclaimer.com/sign-up/.
