Infobip’s marketing function will be headed by newly-promoted VP of Marketing and Growth Ben Lewis, who will leverage his global omnichannel communications expertise to help the vendor achieve its profitable growth ambitions.
Prior to joining Lewis (pictured) was formerly VP of Strategic Commercial Innovation. Before that, he served as Director of Revenue Operations at OpenMarket, a U.S. messaging firm that was acquired by Infobip in 2020.
His immediate priorities include launching Infobip’s One Communications Platform brand positioning across all audiences and channels to drive awareness while also enhancing Infobip’s customer marketing and growth capabilities.
Ivan Ostojić, CBO at Infobip, said: “Combining the marketing and growth teams under Ben’s new leadership unifies our end-to-end go-to-market functions from strategy to campaigns.”
Lewis added: “With a more agile and collaborative approach, we can enhance that success and ensure Infobip achieves ambitious profitable growth.”
