Global communications provider Infobip has appointed Bobby White as its new head of marketing for Europe.
In his new role, White (pictured) will lead Infobip’s marketing team to deliver integrated campaigns, drive customer advocacy and take the firm’s brand profile to the next level across the region.
“I am delighted to have Bobby at the helm as Head of Marketing in Europe,” Yara Milbes, global director of regional marketing at Infobip. “We encourage internal mobility and recognised the hard work and integral role he played in formulating projects and managing country-led campaigns since joining in June last year. His proven expertise will undoubtedly lead Infobip to new heights as the brand continues to grow across the continent.”
Before his move to Infobip, White served as marketing development manager for Ricoh, leading its marketing strategy for a range of IT solutions.
Prior to his role at Ricoh, he spent five years at Jaguar Land Rover. In his final role in product marketing, he was responsible for product definition and positioning, market research, global pricing, launch planning and building a sustainable revenue equation.
“As Infobip continues its mission to create a world of connections, we have an exciting job to do in celebrating this success through integrated, inspiring marketing campaigns," White added. "I am thrilled to be taking on this new challenge, leading a talented team as we increase market share and elevate our brand both in Europe and on the international stage.”
