PC maker Lenovo has named Adrian Criddle as the new GM for its UK and Ireland operations.
Criddle (pictured) brings over two decades of experience from Intel, where he served in various leadership roles including VP of EMEA Marketing and UK GM.
His role at Lenovo is effective immediately, and he will be based at the company's Farnborough office in Hampshire.
Francois Bornibus, SVP and President, Lenovo EMEA said: “With his proven track record across consumer to cloud technology, and a passion for transforming business outcomes, I am confident that Adrian will bring fresh perspectives and valuable leadership to our organisation.
“Adrian’s vision and strategic approach will play a crucial role in driving our UKI business forward and achieving our goals.”
