Tech Data has agreed a Europe-wide distribution partnership with audio brand Bang & Olufsen for both consumer and business-to-business channels.
Tech Data will support Bang & Olufsen in “accelerating” sales of its products in the region, “particularly” in non-Bang-&-Olufsen-branded retail outlets and B2B segments, said the new partners.
Luc Van Huystee (pictured), vice president for mobility and consumer electronics solutions at Tech Data, said: “Bang and Olufsen is a globally renowned audio brand and this new partnership presents an exciting opportunity for our partners to offer a highly innovative, premium range of smart home products to their customers in the region.
“We will leverage the strength and scale of our sales and digital marketing capabilities to extend the reach of their product offering among our channel customers in Europe.”
Jorge Aguiar, vice president for Bang & Olufsen Europe, said: “Tech Data has a strong track record in electronics and insights into the European market, and I look forward to a fruitful partnership. They will help us scale our business and strengthen our presence in multi-brand and B2B, working with one of the leading distributors in this region will help us increase the sales of our products.”
