What’s the biggest mistake that service providers make with customers? You might be surprised. Attendees at the XaaS Summit 2020 virtual event on September 9, which explores the latest trends in the new services market will get a free personal 20 minute session with one of Microsoft’s top secret shoppers to help them identify their own sales and marketing issues.
At the online virtual event, Leahanne Hobson, CEO of Vienna-based Aliena Partners will relate her experiences - good and bad - as a secret shopper talking with leading European services providers on behalf of some leading vendors. She will also take questions from IT Europa Editor John Garratt and those watching the 20 minute presentation (pictured).
This will give services specialists the chance to compare customer relationship models and insights into the best – and worst - practices. In particular she will be asked about any easy improvements and the top shortcomings among European providers and their processes. “Secret shopping really gives us the chance to see what is happening in the market,” she says, and will reveal more on the day.
As a special offer, those taking part in the online summit will be offered a free one-to-one session with Leahanne where she can talk about the buyers’ sales journey in your company and where it can be improved.
Attendees will also get her research paper on positives and negatives in customer experiences.
Event details here
For more information contact Stephen Osborne
Stephen.Osborne@iteuropa.com
+44 (0) 1895 454 536
