York's tech reseller boxxe rebrands

Boxxe is refreshing its brand identity in collaboration with creative agency Mammoth, following research indicating a need for greater customer focus in the market. 

The 'Unlocking Human Potential' rebrand showcases the reseller's commitment to a people-centric approach across all its operations, the company said. 

Jorden Jones, CRO at boxxe, emphasised that the move aims to prioritise customers and their needs.

He said: “The problem is clear across the market – customer isn’t key. Our new brand values underpin how we’re going to solve this problem…By putting customers at the heart of everything we do."

CEO Phil Doye (pictured) added: "Our rebrand reflects our commitment to care for our customers, our people and the planet.”