New cloud contact centre and customer experience vendor IstTek is launching into the European channel and is looking to sign up partners.
IstTek was established this month by amalgamating the established product portfolio from the IST Group of companies and adopting a channel only model as a route to market. It will operate throughout Europe. The company is headquartered in Egypt and has offices in London, UK, the UAE and Saudi Arabia.
IstTek says it enables European partners to continuously refine the customer experience journey by gaining deeper insights into their customers' needs and then helping them get more out of their contact centres.
To achieve this, IstTek offers a customer experience and messaging platform, a contact centre agent desktop solution, speech-to-text solutions, digital signage and wall-boards, customer journey analytics as well as its flagship product, the Botter Enterprise Chatbot.
As a channel-only organisation, IstTek says it will roll out its operations through approved European partners and create two specific revenue streams for them. The first involves the standard margin on reselling while the second focuses on partner enablement to carry out their consulting/implementation services.
Given changing working patterns brought about by the Covid-19 pandemic, the “timing couldn't have been better” for the pan-European launch, according to IstTek. CEO Josh Ayres said: "Our comprehensive product portfolio is well suited to this change in working patterns and we're ideally positioned to help our channel partners grow their business.
“Covid-19 has highlighted that companies need to be doing all they can to be reassuring their customers online and our products help enhance the overall customer experience as well as gain deeper customer insights."
Ayres brings 30 years of experience across different functions in a number of technology companies. He added: "We're very excited about the coming year and by being able to offer the European market a unique set of contact centre solutions."
Ayres joined IST Networks in February 2020 as UK country manager. In August, IstTek was formed and he became CEO. Prior to leading IstTek, he held the position of head of emerging technologies at IPI, an Avaya reseller. He has also previously worked in various senior leadership roles at Zycus and Datto, holding various positions including regional sales director and EMEA sales and marketing director.
