BMC Software partners are being promised an artificial intelligence services windfall as the software, middleware and technology systems vendor steps up its generative AI efforts through the channel.
At this week’s BMC Innovation Summit in San Francisco, which IT Europa attended, the mainframe services specialist was keen to promote all the other areas it continues to branch out to, and AI now underlines all those efforts.
The company recently acquired Israeli startup Model9, which will provide BMC customers with the capability to store and share mainframe data across the hybrid IT landscape, including public and private clouds. The deal emphasised BMC’s key role in the evolving mainframe services market, but it wanted to push a “new BMC” at the event.
Martyn Etherington, chief marketing officer at BMC, told Summit delegates: “We are a relevant, innovative growth company, that is our focus. We will continue to grow organically and through co-innovation.”
Ayman Sayed (pictured), BMC CEO, said: “Through our Helix platform customers can share data and apps. We spend more per dollar in R&D than anyone else, and we are growing market share, seeing it at the top line and in business traction.”
He added: “Customers are navigating through a lot of change, with high interest rates, inflation, supply chain problems, Ukraine, and after a pandemic. These changes are going to continue, but technology is an enabler to navigate through them.
“AI and evolving use cases expands the role of automation and data to drive competitive advantage at the bottom line.”
Focusing on the different types of business operations was the key to success, said Sayed. These include DevOps, ServiceOps, DataOps, AutonomousOps, and, AIOps, supporting and bringing them all together as part of a “new” business and services framework.
The company is working on developing a host of new products related to the different types of Ops mentioned, supported by AI capabilities, covering areas such as IT service management (ITSM), IoT in manufacturing and supply chains and logistics, and big data management and analytics. It is expected that a number of these will be fully launched by the end of this year and during next year.
BMC is now lining up its ducks to bring on more partners to help it reach these markets. It is a channel-focused company that puts most of the consulting and services business around its software in the hands of partners.
Sayed said: “The services around our business enable the distribution of our software via our partners, and we can’t recruit the skills and partnerships quick enough to address the opportunities being generated.”
Etherington added: “We can’t keep up with the business out there, we are breaking out to make sure people know we’re beating the likes of IBM, Kyndryl and plenty of others in this space.”
The company unveiled BMC HelixGPT at the Summit. The generative AI enhancements to the BMC Helix service and operations management platform provide a co-pilot experience for service desk personnel and IT operators, that enables them to solve complex system issues with greater speed and efficiency.
