FuseGenie has launched to support the UK ICT industry in managing and leveraging integration and automation for SaaS and application portfolios.
The venture is the creation of Vincent Disneur (pictured), known for leading Union Street Technologies.
"Today, every business depends on software to run, improve and grow," he said. "Sales, logistics, finance, marketing, HR, all use software to achieve their goals, increasingly via the fast-growing SaaS model.
"In this fast-moving, interconnected world there is high demand for apps to integrate with each other, across teams and between businesses.
"When software is better integrated it speeds innovation, accelerates time to revenue for new products, improves the customer experience and reduces latency in business processes. These are the goals that FuseGenie is being launched to address."
Disneur noted that FuseGenie aims to improve digital business partnerships, whether they're developing an API strategy, streamlining operations, speeding up partner network growth, and enhancing value delivery.
"For SaaS, software, platform and Marketplace businesses, getting to scale is crucial," added Disneur. "The FuseGenie platform and rapid delivery model integrates the widest range of apps, workflows and partners to foster growth.
"Furthermore, the technology stack that VARs and MSPs have to operate is ever-wider and increasingly software-centric. FuseGenie allows them to take control and optimise the value of customer relationships."
The decision to create FuseGenie was influenced by Disneur's experience leading one of the UK's most successful software and channel businesses, Union Street.
"I see the proliferation of SaaS offering significant opportunities for the channel to develop new value propositions, partnerships and revenue streams through better, more integrated experiences," he added.
"But software integration is hard and the market knows it. The need for speed, overstretched developers, new competitors – all make this a major challenge.
"The business leaders I speak with are asking us to make billing platforms integrate seamlessly with accounting apps. Or CRM solutions trigger collaboration workflows in their teams. Or feed business intelligence solutions from customer facing apps. The list is endless - and we are only at the start."
FuseGenie, a no-code platform with over 100 pre-built connectors, simplifies software integration, saving resources and time. It also enables partners to monetise and track their integration portfolio via in-platform Marketplaces.
