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Darktrace unveils new partner programme to improve GTM

Darktrace unveils new partner programme to improve GTM

Security services vendor Darktrace has introduced its new global partner programme, the Darktrace Defenders Partner Program, to “encourage deeper collaboration” with partners.

“At Darktrace, partners are critical to our strategy and play an essential role helping customers use AI to increase cyber resilience in the face of a rapidly changing threat landscape,” said Denise Walter, chief revenue officer, Darktrace.

She said: “We have made several strategic investments over the last year to transform how we go-to-market with the global partner community to drive deeper collaboration and long-term sustained growth. With the introduction of the Darktrace Defenders Partner Program, alongside our investments in people and technology to support the programme, we are poised to accelerate and drive joint success with our partners.”

Key features of the new programme include:

-Darktrace Services Authorised Partner Program: Partners can become authorised to deliver their own differentiated Darktrace-focused services. The program provides training and tools needed to gain expertise in the Darktrace ActiveAI Security Platform, and validates that partners authorised in the programme have met high standards for product knowledge with certified individuals on staff

-Personalised Learning Paths & Enablement: The programme offers specialised role-based training and enablement to partners at no cost, including both web-based and instructor-led training, to empower partners with the knowledge, skills and tools needed to effectively sell Darktrace solutions

-Access to Technical Sales Tools: To help lead and accelerate sales cycles, partners will have access to Darktrace-specific technical sales tools, including demos and product trials, with training and support from Darktrace technical and cyber intelligence experts.

-Programme Discounts and Access to Market Development Funds (MDF): Partners will be eligible to receive a range of price advantages for deal registration and varying discounts on fees associated with Darktrace certification tests and not-for-resale solutions, as well as support for joint marketing initiatives