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First SMB software deal for EET is Avast Business in Nordics

Avast  now has a distribution partnership with EET Group in the Nordic market. The strategic partnership aims to reinforce Avast Business’ existing operations in the Nordic market to scale distribution of the entire Avast Business portfolio, including products launched earlier this year, Avast Business Secure Web Gateway and Avast Business Patch Management. A hardware-focused distributor, this deal is the first time EET has partnered with a digital supplier to distribute software products to small and mid-sized businesses.

Frederik Anderson, Business Line Director of IT products at EET. “Electronic software distribution represents an important opportunity for EET and expanding with a strong security brand such as Avast Business will support demand within our customer base.”

“The EET partnership is an extension to our distributor network in Europe. We are now able to expand Avast Business’ presence and offer SMBs in the Nordic region even more choice in how they get our security products,” said Vita Santrucek, General Manager, Avast Business. “This partnership reinforces our commitment to building out our channel partner ecosystem as a critical element of our go-to-market strategy.”