Aims to boost regional ecommerce, digital marketing
Tech Data has named Andy Gass (below) as senior vice president, Digital, Europe. This is in addition to his current role as SVP, UK & Ireland and he will continue to report to Patrick Zammit, president, Europe
The plan is for him to drive the development and execution of the overall digitalization strategy for Tech Data in Europe, using the ecommerce platforms, digital marketing practices and automated processes across its operations in the region.
Gass joined Tech Data in 1993 and has since served in a number of senior roles, including senior vice president, Enterprise Division, and regional senior vice president for Western Europe. He led several initiatives to formulate the long-term strategy for Tech Data’s UK and European operations and was instrumental in the successful completion of numerous acquisitions over the past decade, the company says.
Andy Gass: “Over the past few years, Tech Data has built up a truly outstanding suite of digital tools to support our partners. Now we have an opportunity to leverage those tools and harness the power of the latest technological advances in analytics and ecommerce to improve the efficiency of our operations, making it easier for our customers and vendors to do business with us.”
